Amoi² aims to be the next famous female pop group in the Asia-Pacific area. Started as a small project between RedPeople and Namewee, set up to create a Malaysian version (Amoi² - Little Apple) of the Chinese song "Little Apple" (筷子兄弟 - 小苹果). The Malaysian version has gained quite some popularity and also some criticisms from the internet like "apple is not a local fruit of Malaysia" and "Malaysia is a tropical country and the season spring is nonexistent". Here I just would like to remind Namewee that he himself had also made the same criticism on Malaysian Chinese New Year (CNY) songs which keep cheering for the arrival of spring (2010 CNY song by Namewee). And I quote : "...什么冬天春天，你把我当作 kongkam？! 这里除了下雨，我每天热到 bueh tahan。你还来跟我乱乱唱，我听了西北赌懒!" (...What winter what spring, you think I'm an idiot?! Except some occasional rain, I just can't stand the everyday heat. And here you still sing about this bullshit, it just makes me so furious!).
I know that those criticisms are just some trolls and not constructive. Personally, I like all the songs made and sang by Namewee himself, but I have mixed feelings about the songs he made for RedPeople and Amoi²'s Little Apple is one of them. Perhaps RedPeople to me just seem like a bunch of teenagers looking for fame. At the same time, fame may just be a word so demonized by today's society. May be the search for fame is just a part of human nature as Tessa Violet put it. Anyway, based on the popularity of the song, they decided to add new members into the group through a series of selections of participants from both Malaysia and Taiwan. And now, it has developed into sort of a TV reality show (Amoi² Contest). With a bit of scandal and drama, it is not bad at all as a reality show, I only wish each episode could be longer.
Talking about pop groups, nobody in the world can beat the South Koreans right now. They are producing groups and pumping out songs faster than a factory can produce cars. I already long lost count of the K-pop groups after Super Juniors and Girls' Generation. Before them, I only knew that the Koreans were god-like in StarCraft and they had Samsung. After the K-pop boom since 2009/10, especially after the Gangnam Style, K-pop has become an unstoppable force.
But why it has to be groups and not individuals? And why the groups have to be so large? The first thing that comes into mind is Barney's Cheerleader effect. In the TV series How I Met Your Mother, the character Barney Stinson came up with this term which says we might find the individuals more attractive when they are in a group. What surprises me is that there are actually experts like Walker-Vul 2014 and Yuko Ojiro 2015, doing scientific studies on the subject but so far they show no convincing results. Seriously though, I never take any studies in the field of psychology seriously. The so called the "half life of knowledge" in psychology is only five years. It always seems to me so easy to publish scientific papers in psychology, to a point that it is just unfair. The titles of papers in psychology already have the edge. If I publish a paper entitled "The approximate resolution of the radiative transfer equation in a multi-layered diffusive biological medium", only a selective niche of scientists would be interested. But a paper with a title "Cheerleader effect" and quotes Barney Stinson in the introduction, whoever has watched HIMYM is instantly hooked and already know what the paper is all about.
Of course, it is not only the cheerleader effect that comes into play. On the same line with cheerleader effect, some say that the group also serves to cover up the general lack of talent of its members (Quora : Why are K-pop groups so large?). Some also say every member has his or her own unique personality and beauty that attracts different group of audience and so in a group, they can engross a bigger number of audience. That I tend to agree. When I was the right age as the target audience of female teenage groups, I use to follow the Taiwanese group Hey Girl. The group was the result of the TV show, Blackie's Teenage Club. I can't say I like the group or their songs per se, and honestly, I found some members of the group quite annoying. But still I used to watch the show quite often. The reason got to be to see one of its member - Xiao Xun (小薰) on screen. I used to find myself skipping through most of the runtime of the show but sat down attentively whenever she got the screentime.
Nowadays, I am not even sure whether the argument of uniqueness of each member still applies to the female K-pop groups. Often with the rumour of plastic surgery involved, their looks are as derivative as their songs. Westerners sometimes have problem telling Asian faces apart, just as Asians have problem telling Western faces apart, it is not racist, it is totally normal. But seriously though, even I as an Asian am having trouble telling each member in a K-pop group apart. And finally, of course, there is also the criticism of using not-so-subtle sex appeal among K-pop groups nowadays. But that I guess is just a technique that seems to work so well in any pop music. The most recent examples have to be Kanye West's Famous and Nicki Minaj's Anaconda.
Finally, there is the question why Namewee is interested in creating a female pop group. Even though Namewee can now be considered a pop singer and pop songs producer, his songs still preserve either the sarcastic and humourous quality, or close-to-heart emotions. His songs are considered as pop songs but I would say they are out-of-norm type of popular. That's why I like his songs. But now he wants to create a pop group full of cliché of a pop group? Plus since the market is so saturated by the Koreans, even I have serious doubt on the success of the emerging group, and he is still putting effort into it? My guess is, it is one of his experiments, in order to become a well rounded music producer.
The hipster part of me kinda looks down on his choice to create a typical female pop group. Hipsters have always being known to complain about anything mainstream and popular. The same goes for pop songs. They have been criticized to be too similar to one another. It seems as if music producers are getting lazy and giving up at creating diversity. I especially like how Vsauce in the episode Juvenoia explains why it has becoming the case : "Perhaps pop music producers are simply getting better at scratching the specific itch they are challenged to scratch." It may seem like there is a fixed formula to create pop songs, and may be there is also a fixed formula to create a pop group. I know Namewee can be quirky and defiant in his music, that I have no doubt. But to be well rounded, he needs to prove he can follow the norm too. I think Namewee is doing exact that. He is learning and practicing to scratch the itch.
Of course, it is not only the cheerleader effect that comes into play. On the same line with cheerleader effect, some say that the group also serves to cover up the general lack of talent of its members (Quora : Why are K-pop groups so large?). Some also say every member has his or her own unique personality and beauty that attracts different group of audience and so in a group, they can engross a bigger number of audience. That I tend to agree. When I was the right age as the target audience of female teenage groups, I use to follow the Taiwanese group Hey Girl. The group was the result of the TV show, Blackie's Teenage Club. I can't say I like the group or their songs per se, and honestly, I found some members of the group quite annoying. But still I used to watch the show quite often. The reason got to be to see one of its member - Xiao Xun (小薰) on screen. I used to find myself skipping through most of the runtime of the show but sat down attentively whenever she got the screentime.
Nowadays, I am not even sure whether the argument of uniqueness of each member still applies to the female K-pop groups. Often with the rumour of plastic surgery involved, their looks are as derivative as their songs. Westerners sometimes have problem telling Asian faces apart, just as Asians have problem telling Western faces apart, it is not racist, it is totally normal. But seriously though, even I as an Asian am having trouble telling each member in a K-pop group apart. And finally, of course, there is also the criticism of using not-so-subtle sex appeal among K-pop groups nowadays. But that I guess is just a technique that seems to work so well in any pop music. The most recent examples have to be Kanye West's Famous and Nicki Minaj's Anaconda.
Finally, there is the question why Namewee is interested in creating a female pop group. Even though Namewee can now be considered a pop singer and pop songs producer, his songs still preserve either the sarcastic and humourous quality, or close-to-heart emotions. His songs are considered as pop songs but I would say they are out-of-norm type of popular. That's why I like his songs. But now he wants to create a pop group full of cliché of a pop group? Plus since the market is so saturated by the Koreans, even I have serious doubt on the success of the emerging group, and he is still putting effort into it? My guess is, it is one of his experiments, in order to become a well rounded music producer.
The hipster part of me kinda looks down on his choice to create a typical female pop group. Hipsters have always being known to complain about anything mainstream and popular. The same goes for pop songs. They have been criticized to be too similar to one another. It seems as if music producers are getting lazy and giving up at creating diversity. I especially like how Vsauce in the episode Juvenoia explains why it has becoming the case : "Perhaps pop music producers are simply getting better at scratching the specific itch they are challenged to scratch." It may seem like there is a fixed formula to create pop songs, and may be there is also a fixed formula to create a pop group. I know Namewee can be quirky and defiant in his music, that I have no doubt. But to be well rounded, he needs to prove he can follow the norm too. I think Namewee is doing exact that. He is learning and practicing to scratch the itch.
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