How "What If I Go" evokes emotions

I think many people have the same habit as I. Whenever I stumble upon a piece of excellent music jam, I will replay it for hundred thousands times or until I am so exhausted that blood bleeds out from my ears. So recently I am stuck in this familiar loop again. The culprit is this song - "What if I go" by Mura Masa. I first knew Mura Masa through a video by Vox. Although his song "Love$ick" is more popular and I can agree that it is also a good jam, emotionally it just doesn't hit me as much as "What if I go".

The music starts with a coarse drum beat and then contrast it with the soothing vocal and other lighter sounded instruments. "...Wherever you go, I'm going with you babe, going with you babe..." The lyrics is simple and straight forward, perfect fit for teenage love : innocent and eager for intimacy. You can describe the song as many things but lack of sincerity could never be one. The chorus part is simply good remix. No lyrics. An honest drum piece with intense beats and intermittent silence in between. And finally as the cherry on top, some playfully manipulated vocals are mixed in for good measure.

The music is already so good but it still can't hit me as deeply without the music video. The person who composes this music video totally deserves a medal. To fit into the theme of teenage love, the actors are of course teenagers. There is no narrative per se, just a collection of shots of activities teenage couples would do. The locations are ordinary: kebab shop, Asian store, residential flat, further adding to the realistic portrayal. 

The use of 1:1 ratio for the video is genius. It is chosen for a reason - to resemble to the photos captured with an old polariod camera, to evoke an overall nostalgic feel. The technique of looping through the same shots taken only from slightly different angles introduces the depth of field, thus making the photos feel alive as they should be. Photos are not just 2D images. To the right person, they represent stories. The entire MV strikes me as if Amélie just delivers to me my long forgotten metal box full of old photos. I open it and waves of feelings swelling within me. 

It reminds me of something I wrote a long time ago and I copy it here again.

 <Confession of Lovers>

In the dormant air,        we both are silent,

As a sweet-sour feeling reigning over our sentiment.

Everything seems to be unreal, so we feared for a second.

But there is no room for reasons or comprehensions,

As we surrender to the absolute sensation,
Savouring the intimate moment, 

The mutual affection.